The ad in question showed various cars and tracks that are only available thanks to an internet connection. In its defence, Sony argued that most players would understand a modern game required some level of web access. It also pointed out that over 75% of UK PS4 owners had connected to Sony servers during October 2017.
According to the ASA ruling, the game modes and one of the cars shown in the ad are not available in pure offline play, but “similar” ones are. The company also provided the straight numbers:
[Sony] explained that if only the disk was used to play the game the player would have access to three tracks, five layouts and 30 cars. This represented a small minority of the respective total content of the game.
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Sony is no longer able to air the ad without an amendment, making it more clear that the majority of the game’s content requires an internet connection.