UFC 2010 Takes Huge Tumble in Sales
Last month it was reported that UFC 2010 Undisputed
was selling below expectations. Even considering that no one could have imagined just how severely sales had dropped off from the series debut of UFC 2009. Now the official sales numbers from NPD have come through to make it apparent that not only did it sell below expectations but relatively speaking it bombed.
In May UFC 2010 sold 222,100 copies on the 360 and 192,300 on the PS3 for a total of 414,400 coming in 4th and 5th place respectively. Not terrible numbers at first glance but they are shockingly low when compared with the previous iteration. UFC 2009 sold 679,600 on the 360 and 334,400 on the PS3 for a total of 1,014,000 in its first month.
T
HQ saw a year-over-year drop of 59% for the first month of UFC. Granted 2009 did have a few extra days of reporting but that would not account for anything near the difference between the two. Being generous 50% might be a better drop-off number to use considering that. No sports game, not even the MLB 2K series, has seen anything even close to such a significant drop off from one iteration to the next. UFC 2010′s combined sales of the 360 and PS3 were only 61% of what UFC 2009 opened with on the 360 alone. This is truly an unprecedented drop and does not bode well for the future of the franchise at least in the way it is currently being developed.