Day 0+1 - Chris Kindred tries to incite a harassment campaign against steam curator group "Sweet Baby inc. detected" and it's creator Kabrutus aka Kabrutusrambo. The controversy is brewing.
Day 2 - People get outraged and Sweet Baby inc. employees block their twitter. The Steam group gains a massive following.
Large Youtube creators like Asmongold start covering the story.
Day 2 - Felix at home aka leggobutts gets involved. He is an employee at Sweet Baby inc. and is deeply connected to Zoe Quinn.
Day 2 - Gamers get increasingly concerned over GamerGate 2.0. Multiple connections are made between GamerGate and Sweet Baby Inc.
Day 4 - People start to find other companies in the same vein as Sweet Baby inc. "Baby Ghosts" is the, non-profit arm of social impact investment firm "Weird Ghosts", with Eileen Holowka as Co-Executive Director.
https://archive.is/3rEH4
She is also known as a friend to Zoe Quinn and sister to Alec Holowka who Zoe Quinn in 2019 claimed sexually assaulted and emotionally abused her.
https://web.archive.org/web/2021052...r.com/UnburntWitch/status/1166212005629325313
He commited suicide shortly after.
Day 3 to 5- People do digging on the founder and CEO Kim Belair and many gamers find her words concerning. She advised to "have a coffee with your marketing team and terrify them with the possibility of what's gonna happen if they don't give you what you want" . Many people likened this to a woke mafia and protection money. When talking about gamers she compared them to picky babies.
https://archive.ph/DRf8n
Day 6 - Gaming media starts involving themselves into the controversy ("Kotaku" and the German "Gamestar"). Kotaku claims that Sweet Baby Inc. isn't forcing diversity, it is happening naturally.
https://archive.ph/5dS88
The article gets criticized from 3 primary angles. "If it's happening naturally why do you need this company to help you", "We know it's not all Sweet Baby Inc. they are just a symptom of a larger disease" and "The point is that they tried to cancel the steam group creator through group brigading".
Day 7 - More and more articles appear from the gaming press.
https://archive.ph/hshxM
Pc Gamers stands out saying this kind of consultation work is "an industry-standart service that's been normal for years". They also misrepresented how the controversy started in the first place, saying Sweet Baby inc. employees acknowleged the Group and the curator rather than saying they tried to brigade and mass report him.
https://archive.ph/1Yrda
The reception largely fell into multiple categories: 1) Yes, and games have been bad for years. 2) We know and that isn't even the problem, they are just a cog in the machine and you are using a strawman.
Day 8 to 13 - More and more outlets release pieces speaking up for Sweet Baby inc. The focus is on it being a conspiracy theory that they strongly affect games.
https://www.reddit.com/r/KotakuInAc...ty_line_confirmed_by_the_mary_sue_sweet_baby/
In addition some developers are speaking up in favor of Sweet Baby inc.
https://thatparkplace.com/bungie-se...et-baby-inc-tells-gamers-you-need-to-grow-up/
Day - 13 Elon Musk reacts to a tweet from James Lindsay claiming that Gamergate 2 is underway.
https://www.reddit.com/r/KotakuInAction/comments/1bd7j3u/elon_musk_responds_to_gamergate_2/
US Government-Funded Non-Profit 'Take This' Responds To Sweet Baby Inc. Backlash By Calling On Video Game Industry "To Clearly And Unequivocally Denounce Gamergate"
https://boundingintocomics.com/2024...clearly-and-unequivocally-denounce-gamergate/