"So, Activities is the way the inside of the game context is exposed - we are asking developers to expose this data so it can be integrated with the system UI and that can be shown as a card, so that's one thing," he says. "The other one is Official Game Help - so we can show the Official Game Help video when you are stuck in the game, you can bring up the cards, and you can watch it... So these are all from metadata coming out from the games and linking back to the associated data. So you're right, we are asking publisher and developer to provide us the best insight information to the system. But without having the user going into the game deeply, the user can see it and the user can jump back into the game quickly."